Operation Redline

As with all small startups that have just created their company name and mission statement, a complete identity, style guide, and creative direction were needed for the Utah based company Operation Redline.

One of their signature features is a dashboard that generates statistics in realtime of how successful a certain campaign, your website traffic, and many other factors are performing. With a name like "Redline" the really liked the idea of using speedometer-like gauges for their dashboard. They also wanted this to be their main identifying element so I incorporated it into the logo.