Introducing New Conferences

As Rootstech continues to expand the need for additional conferences outside of the United States became a need. When the decision was made, our product team met to discuss options of how to change to accomidate marketing and promotion of not just one but two conference locations and registrations. As each conference would be handling registration and conference dates independent of each other, and also knowing that stakeholders did not want to create a new a separate brand for the London conference, it became necessary to create a solution that would still work for both conferences on the same domain.

The finished result of our exercise is a simple yet effective solution that didn't require a complete overhaul. As the first iteration, we intend to continue testing and optimizing. Since posting this update, the site has most likely undergone several changes and improvements. To learn more about the RootsTech conference and to see the latest update, visit